About Pathwell
Pathwell was founded on a simple idea:
Research is most valuable when it can be understood and applied.
Many organisations are working to address complex social, organisational, and community challenges. However, access to behavioural expertise, research translation, and evidence-informed program design is often limited.
Pathwell helps bridge that gap.
By combining behavioural research, learning experiences, research translation, and program design, Pathwell helps organisations better understand behaviour and strengthen the effectiveness of their initiatives.
About Dr Karen Winter
Dr Karen Winter, Founder & Principal Consultant
Karen is a behavioural researcher, university educator, and founder of Pathwell. She holds a PhD from the University of Western Australia, where her research examined how values influence behaviour across different social contexts and the implications for psychological wellbeing.
For more than a decade, Karen has taught courses in consumer behaviour and organisational behaviour at leading universities across Perth and Sydney, earning multiple Excellence in Teaching awards.
Before entering academia, Karen spent ten years working in behavioural analytics and loyalty marketing for leading organisations in Australia and the United Kingdom.
Through Pathwell, Karen brings together behavioural research, teaching, and commercial experience to help organisations understand behaviour, strengthen engagement, improve programs, and achieve meaningful outcomes.