About Pathwell
Pathwell was founded on a simple idea:
Research is most valuable when it can be understood and applied.
Many organisations are working to address complex organisational and community challenges. However, access to research translation and evidence-informed program design is often limited.
Pathwell helps bridge that gap.
Our work is grounded in understanding how values, context, and behaviour interact, and using those insights to inform program design.
Pathwell combines behavioural science and research translation to help organisations achieve better outcomes.
Social Impact
Pathwell is a social enterprise committed to making behavioural science more accessible to organisations and communities that may not otherwise have access to it.
As a sustainable business, Pathwell generates revenue through:
Behavioural science services
Research translation
Education and training
Advisory and consulting services
At least 51% of annual profits are committed to providing pro bono or subsidised support to community organisations, with fees offered on a sliding scale according to an organisation's capacity to pay.
This model means that every commercial project Pathwell undertakes helps create opportunities for organisations addressing social and community challenges to access expertise that may otherwise be out of reach.
The aim is simple: to help organisations achieve better outcomes through behavioural science while making that expertise available where it can create the greatest social impact.
Dr Karen Winter
Founder & Applied Behavioural Scientist
Karen is a behavioural scientist, university educator, and founder of Pathwell. She holds a PhD from the University of Western Australia, where her research examined how values influence behaviour across different social contexts and the implications for psychological wellbeing. She is also a Certified Member of the Global Association of Applied Behavioural Scientists (GAABS).
For more than a decade, Karen has taught courses in consumer behaviour and organisational behaviour at universities across Perth and Sydney, earning multiple Excellence in Teaching awards and recognition as a Fellow of the Higher Education Academy (FHEA).
Before entering academia, Karen spent ten years working in behavioural analytics and loyalty marketing for large organisations in Australia and the United Kingdom.
Through Pathwell, Karen brings together behavioural science, research translation, teaching, and commercial experience to help organisations and communities understand behaviour, strengthen engagement, improve programs, and achieve meaningful outcomes.
